Company name-to-domain matching
Resolve messy company names to real domains.
What it does
Why it matters
The domain is the most reliable key for a B2B account. Resolving messy form-entered company names to real domains is the foundation for deduplication, routing and enrichment.
In B2B, the domain is the reliable key for an account, but forms capture messy company names. Resolving a name to its real primary domain is the foundation for deduplication, routing and enrichment.
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Frequently asked
Why match to a domain?
Company names are entered inconsistently; the domain is stable and unique, making it the best key for B2B records.
How do you handle ambiguous names?
We combine fuzzy matching with verification to avoid attaching data to the wrong company.
What does it enable?
Reliable dedupe, lead routing and firmographic enrichment that all hang off the resolved domain.
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